Dropbox enters Israel with acquisition of CloudOn, its second foray into Asia

The Dropbox mantra.

Cloud-storage provider Dropbox has been expanding rapidly outside of the US in the hopes of maintaining its dominance globally. It first entered the Asia-Pacific arena with the opening of an office in Sydney mid-2014, and are currently in the midst of setting up another one in Tokyo.

In the meantime, Dropbox has today established its presence in Israel with the acquisition of local mobile productivity tools developer CloudOn. The latter’s 30 or so employees will become part of the Dropbox team. Ilya Fushman, Dropbox’s head of product, business, and mobile tells the Wall Street Journal that the Israeli office will be used as a base for “aggressive hiring” in the region.

According to the Wall Street Journal, CloudOn has so far raised US$26 million in funding.

A blog post on CloudOn’s website reveals that the developer has racked up over 9 million users in the three years it has been around, which will now be added to the 210 million or so users that Dropbox says it has outside of the US. Neither firm disclosed their active user figures. CloudOn claims to be one of the “top 10 productivity app in 120 countries,” and it adds that its service will officially go offline on March 15.

See: Shanghai startup that combines Slack, Dropbox, and Trello raises $5M from IDG