A recent report by InMobi painted a positive picture of the Indian mobile advertising industry.
The report stated that the Indian mobile ad market grew by 27% between October 2010 and January 2011, amounting to a whopping 7.3 billion monthly impressions. This positive result was followed by a 22% growth which made India the largest mobile advertising market in Asia Pacific.
Some key finding as follows:
- With 15% growth in its impressions share, Nokia continues to be the top operating system in India with 34.5% impression share
- Android, iPhone and RIM now account 1.3% of the total market. These operating systems collectively increased +0.8 share pts since October 2010
- With 0.3% impression share, the Apple iPhone is just entering the market
- With 59% market share Nokia continues to be the top manufacturer in India, followed by Samsung with 24% impression share. These two account for 83% of total impressions served in the Indian mobile market
- SonyEricsson, LG and Micromax follow Nokia and Samsung on the top manufacturer’s list
“2011 has initiated a massive global consumer transition to high-quality smart devices. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally,” said James Lamberti, VP Global Research & Marketing at InMobi.
While Android, RIM and iOS largely dominate the developed markets, Nokia continues to thrive in fast developing countries like India and China.
We previously reported that Nokia’s OVI Store is China’s favorite mobile app store with 65 percent market app visits. In contrast, third place Android only has 13.7 percent. With a combined population of 2.4 billion, India and China seems to be Nokia’s best chance to stage a comeback. Can Nokia do it? Let us know via comments.
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