Indian B2B wholesale platform nets $3.5m in seed round from Sequoia’s Surge

Apnaklub, an Indian business-to-business wholesale platform for fast-moving consumer goods, has received a US$3.5 million investment from Sequoia Capital India’s Surge in a seed round.

Funding details

• Investor: Surge, Sequoia’s accelerator program
• Stage: Seed round

More company updates

• Founded in 2020, Apnaklub aims to help small retailers such as kiranas or local stores connect with consumer goods brands through its network of wholesale partners.
• Apnaklub also aims to address the problem of “minimum quantity” or “minimum purchase amount” with the help of its agent partners, who aggregate demand from an area and place orders on behalf of stores. The startup then delivers the goods to the agents for distribution to stores.
• The wholesale platform is one of the 23 early-stage startups that were selected for investment as part of Surge’s fifth cohort.

For more coverage of the company, head here. You can also click on the link below to view key details about the company, as well as its funding history.