- Insights This article was written by a TIA community member. Insights pieces undergo the same rigorous editorial process that newsroom-produced articles have.
A VC asked me not to use the ‘N-word.’ He meant nipple
I had a bizarre experience recently with a prominent venture capitalist in Southeast Asia, and I’m still trying to make sense of what he said. Or more accurately, what he asked me not to say.
I met the VC – let’s call him Mr. T – in his office. He wanted to know more about our brand, Mama’s Choice. I spent about 20 minutes discussing the opportunity in the direct-to-consumer space.
I explained that one of our top sellers is our nipple cream, which contains soothing shea butter and nourishing date extract. I shared the research and interviews we’d done that showed how cracked nipples are a huge problem among nursing women in Southeast Asia since many of them breastfeed for more than a year.

Photo credit: Roshni Mahtani
I was about a minute into sharing data on some of the work we do to help tackle this issue and explaining why we care about it when he abruptly cut me off:
Mr. T: Roshni, can you use another word instead?
Me: Sorry, I don’t understand. Which word are you referring to?
Mr. T: The N-word.
Me: N-word? Do you mean nipple?
Mr. T: Yes. Can you use another word? That word makes me uncomfortable.
Me: I don’t think I know another word for nipple. It’s a normal body part and the cream is one of our top-selling products.
Mr. T: —
Me: Hmm, OK. Let me tell you about our breastmilk booster. Or does that also make you feel uncomfortable?
Out with euphemisms, in with candor
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.





