Microsoft reintroduces AI-powered Bing to fend off Google Search

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Microsoft has launched a new version of Bing – its competitor to Google Search – which it said would implement the next generation of OpenAI’s language model that is “more powerful” than ChatGPT.

“AI will fundamentally change every software category, starting with the largest category of all – search,” chairman and CEO Satya Nadella said in a statement. “Today, we’re launching Bing and Edge powered by AI copilot and chat, to help people get more from search and the web.”

The tech major unveiled the two new products at its headquarters yesterday.

Accordingly, the revamped Bing takes “key learning and advancements” from previous ChatGPT iterations to make it churn out answers faster and more accurately.

However, the updated Bing is only currently available in a limited preview on desktop computers, with a mobile version set to be ready soon. The company has opened sign-ups for access to the new service.

Edge, Microsoft’s web browser, will also have AI capabilities. For example, the browser will be able to generate key takeaways from financial reports and compare the numbers to a competing firm.

The AI race between Microsoft and Google has shown no signs of slowing down. Just yesterday, Google introduced Bard, its answer to ChatGPT, which will soon be available for Google Search users.