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Miguel Cordon · · 1 min readShopee gearing up for France entry, report says
“Shopee, the ecommerce arm of Sea, is preparing to push into France as part of its global expansion outside of Southeast Asia,” The Business Times reported, citing two sources.
Details:
- A website for Shopee’s localized platform in France went live today. It appears similar to its online marketplaces in Southeast Asia and also offers categories such as electronic gadgets, fashion, and home appliances.
- According to the BT report, the domain is operated by Shopee Singapore and registered to Sea Group’s headquarters in the city-state.
Dive deeper:
- France would mark Shopee’s third market in Europe, following Poland and Spain. (Read: Shopee: the late bird that gets the worm?)
- Earlier this year, Shopee was also charting its expansion into Latin America. The ecommerce major is also looking to enter India, ramping up its hiring and seller recruitment efforts in the country. (Read: How Shopee can succeed in Poland, India)
Editing by Eileen C. Ang
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