Welcome to The Checkout! Delivered every Thursday via email and through the Tech in Asia website, this free newsletter breaks down the biggest stories and trends in ecommerce. If you’re not a subscriber, get access by registering here.
Even after getting hooked on Netflix’s Minimalism: A Documentary about the Important Things, I still ended up ordering about 12 times from Shopee this past month amid a lockdown in Vietnam.
I know impulsive buying isn’t good for your health and purse, but I can’t help it. In Vietnam, office workers often joke that they meet couriers delivering Shopee orders more than their family members and friends.
That, however, speaks volumes about the popularity and scale of Shopee, which was a latecomer to Southeast Asia’s ecommerce game and is now on top of it.
So it makes sense that Shopee is now on a quest to bring its model of free shipping and no commission fees to conquer new markets across the world.
As usual, parent firm Sea Group remains quiet about Shopee’s position in Brazil and recent reports about its recruitment of sellers in Poland and India.
Despite only entering Brazil less than two years ago, Shopee now has the second-highest number of active users in the country, trailing after Argentina-based ecommerce player Mercado Libre.
Will Shopee easily win over Poland and India as well?
Not so fast. In India, Shopee has Amazon, Flipkart, and a host of social commerce firms like Meesho to deal with. In Poland, Shopee will face a well-financed Allegro, which is still riding high on its public listing.
In this week’s big story, Tian Wen dives deeper into Shopee’s global gameplan.
— Huong
THE BIG STORY
How Shopee can succeed in Poland, India
Image credit: Timmy Loen
Shopee is stepping into familiar territory in both countries, but its playbook may not have all the answers for success.
DEEP READ
TRENDING NEWS
STARTUP WATCH
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
