There are about 5 million Twitter users in India. This figure is nothing compared to Facebook’s 20 million and Orkut’s 18 million. Despite Twitter’s relatively low user count, brands in India are starting to embrace the micro-blogging platform. Why?
The reason is simple: Twitter is growing so quickly that it is poised to be the Next Big Thing in India. We’re witnessing a lot of brands using Twitter to engage with consumers. Well, part of the credits have to be given to all the success stories we heard in the U.S. It somehow got brands in Asia to keep up with the trend.
Before we move to the list of ‘successful Indian Brands on Twitter’, here are three interesting statistics to understand Twitter India better:
- There are more than 10,000 active Indian Twitter Influencers with 500+ followers.
- Most traffic comes from metropolitan cities where Delhi and Mumbai contribute towards 16% of total traffic from India. Twitter becomes a good platform to target the city people.
- 65% of the Indian users on Twitter are graduates.
1. MTV India
Category: Media
Product: Music TV Channel
No. of Followers 191,144
Activity on the Twitter Page: This Twitter handle converses with everyone. It leverages trending hastags and discuses current topics ranging from Bollywood to Cricket. Recent Exclusive Preview Tweetup of “Roadies-8” is an example of how MTV India is raising the “Twitter marketing” bar.
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