In Conversations with Thorben Linneberg, co-founder of OrSiSo – Aureliant

Recently, during the Mobile Monday Singapore Peer Awards 2009, OrSiSo – Aureliant Pte Ltd won the award for the Early Stage Category. Orsiso is a next-generation social networking tool that brings a rich browsing experience direct to your desktop and mobile. Orsiso stands for Organize, Simplify and Socialize, which is exactly what we intend to help you achieve with your social life on the net. So we manage to catch up with Thorben Linneberg, co-founder of Aureliant Pte ltd and chat with him about the product OrSiSo which is recently launched online.

BL: Hi Thorben, tell us the story behind Orsiso and how your CTO Jerome and you got involved.

Thorben: I originally came from Denmark. Throughout the past 14 years, I have worked as “Country Manager” for different MNC in Europe, US and Asia. Worked in Mobile internet, and Wireless technologies for a number of years.

Our CTO – Jerome Poudevigne, is a French national and serial entrepreneur with vast experience in building scalable systems with high availability and high utilization.

Our COO – Alastair McAlpine has more than 14 years managing technology projects across the globe. Has a proven track record and significant expertise in software development and delivery of complex technology.

Around this core executive team we have a development team composed of 2 full time developers, a UI designer, and a mobile platform specialist.

The inspiration behind OrSiSo came from growing frustration in trying to keep up with all the Social networks managing memberships interacting with the same friends on different networks. Many times, he missed events that he was invited to… simply because he forgot to log in to that particular network.

At the same time, the amount of mails, pokes, zombie wars and other notifications and requests in his inbox became overwhelming.

The idea of a tool where all this information would be centralized and prioritized grew in his head… and in October 2007 he decided to put his ideas into a business plan.

At the time… Open Social API’s didn’t exist, and almost all networks were stuck in the “walled garden” approach to growth.