E-commerce is a massive industry in China. This sector presently generates revenue close to 2 trillion RMB ($315 billion) and there are plans set by the authorities for the industry to hit 2.8 trillion RMB ($441 billion) by 2015.
There are thousands of e-commerce sites in the Chinese market, where literally almost anything can be bought online. So which ones have made the biggest impact in China’s online shopping space? We have shortlisted over 20 e-commerce sites below which we think you should look out for. Read on!
1. Taobao.com
Alibaba-owned Taobao is no stranger to e-commerce industry. The C2C giant sells almost everything, literally, from notebooks to vehicles. Unlike its western counterpart, eBay, Taobao owes its success as the market leader in this industry by notably offering free registration for its users.
2. Tmall.com
Another Alibaba-owned business, Tmall focuses on B2C services. Its a virtual mall that plays host to many brands’ main online retailing presence, notably companies like Gucci, Calvin Klein, Burberry and many more. Our most recent market share report notes that Tmall is the leader by a wide margin with 41.5 percent of revenue in 2012 Q2.
3. 360buy.com
360buy, the ‘other’ giant in China’s e-commerce industry, covers mainly electronics, home appliances, clothing, and books. The site also has its own online travel service, and a mall for luxury brands at 360Top.com.
4. Suning & Gome
Suning, is an electronics retailer that operates stores across the country. But it is transforming itself into an e-tailer so as to avoid the disastrous fate of the brick-and-mortar industry. It is interesting to see how the company uses its experience in the industry to conquer e-commerce in China. Our recent stats suggests it’s now up to fourth place in the B2C sector. Gome, a close rival of Suning and 360buy, also principally operates retail shops selling electronics and electrical appliances. As the market slowly diversifies into e-commerce, and as more customers turn to online shopping, Gome is also transforming itself into an e-tailer to keep pace with the market.
5. QQ buy
QQ buy, an e-commerce site owned by Tencent, aims to bring competition to the industry that is heavily monopolized by Tmall and 360 buy. QQ buy focuses on brands and labels, and also allow rival, specialist e-commerce sites to open up virtual storefronts on its site.
6. Dangdang
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