According to the “2010 Media Planning Intelligence Study”, email and social media are the top media choices for marketers in 2010.
I guess the limelight social media is receiving in both the social and business worlds pretty well explains the result.
With all that said, email still managed to be the No. 1 favorite due to its simplicity and effectiveness.
Check out how other marketing media fared.
Radio and magazine advertising remained on the top few, but how long can they last with the inability to measure marketing effectiveness?
Online video not popular
The disappointing statistic for online video may signal to video sharing sites that marketers aren’t ready for them. What should YouTube, in particular do to encourage marketers to use its service for business activities?
Looking at how The Final Destination movie spoofs, produced by Shane Dawson and Obama Girl have attracted millions of views, this media is not all without potential. Perhaps that have sparked more future business involvement in effective online video marketing.
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