Indonesia Loves to Guess: See Which Locally-Made Game Booted WeChat from Top Spot on iOS

Do you guys remember the Indonesian game Icon Pop Quiz which received props from Korean singer PSY in December? Well, its developer, Alegrium, launched a sequel to its popular Icon Pop game called Icon Pop Brand earlier this month. The new game is proving so popular in Indonesia that it even knocked WeChat from the first position on the country’s iOS free app chart for a few days.

We talked with Stefan Damasena, the CEO of Alegrium, about its latest game and the studio itself. Icon Pop Brand uses similar gameplay to Icon Pop Quiz in which users have to guess the described brands using Alegrium’s catchy visual hints.

One hilarious moment I had when playing Icon Pop Quiz with my friends was discovering that Indonesian dangdut legend Rhoma Irama is featured in one of the game’s questions. Stefan explained that the team intended to insert and promote Indonesian things in the game, and he promises that there is an Indonesian brand inside the Icon Pop Brand game too.

Millions of guesses

Stefan tells us that Icon Pop Quiz has been downloaded over 14 million times, and the new Icon Pop Brand has seen over one million downloads already. The reason they built this sequel, Stefan said, is because they’ve had a lot of requests from users.

Alegrium is a self-funded startup. Besides Icon Pop titles, the developer team has built other game titles that showcase its characteristic great visuals, like Rob n Roll and Snowball Run. The team hopes to build more game titles this year, all the while maintaining its Icon Pop series.

Stefan points out that they are hiring. Anyone passionate about mobile gaming and would like to create great projects can send a CV to jobs(at)alegrium(dot)com. Vacancies include designer/illustrator, social media and content manager, programmer for web (PHP and HTML), iOS, and Android.

Icon Pop Brand is available on iOS here. And like its previous title, it should be available for Android in the future.