Roehl Niño Bautista · · 1 min readFamily Mart expands partnership with Japanese shared e-scooter firm
Japan-headquartered convenience store chain Family Mart has made a strategic investment in Luup, a Japanese electric micromobility-sharing platform. The deal’s financial details were not disclosed.
Photo credit: Luup
Some Family Mart branches in Tokyo already have Luup charging ports, and both firms will create new services based on their respective customer and mobility data. The two companies will also do joint marketing initiatives for Luup’s services and conduct educational activities in stores.
The micromobility startup also plans to expand to other cities in the region and tap into Family Mart’s reach of about 16,600 branches across Japan. Luup is already present in Osaka, Kyoto, and Yokohama.
The startup was founded by Daiki Okai, Naomichi Okada, and Ryotaro Makita in 2018 to help curb carbon dioxide emissions through accessible and shared micromobility. It earlier raised US$7.9 million in debt and asset financing.
See also: These are the most active investors in Japan’s startups
Editing by Miguel Cordon and Jaclyn Tiu
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