eMarketer released the results for Synovate’s “IN:FACT global study on media and advertising”. It revealed that 39% of consumers feel there are too many ads on the Internet and they would avoid intrusive ads and pop-ups.
Does that mean that behavioral targeting is no longer a worthy investment?
Hell, no!
The trick for marketers is to make ads attractive to consumers, so much so that they would discuss and share them with friends. But how?
Here are 3 tips to creating successful online ads:
1. No pop-ups and roll out ads
Just in case some people are in doubt, we are not supposed to be annoying. Don’t piss off your target audience by bugging them with your pop-ups that cover half the screen (“great” experience with Yahoo).
2. Be consistent with your image
This goes the same for all marketing efforts. Being consistent with your image strengthens your branding. Don’t dilute your brand because it distinguishes you from competitors and help consumers identify with you. Being inconsistent confuses your target audience.
How to be consistent? Use icons and colors that symbolize your brand, and select words that would help consumers create the right associations.
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