Jonny Chan, from Friendgiftr, is a social media scientist who uses scientific method for his practice. Follow him at @jonnychn so he can get more subjects for his research.
The new SEO trend is on its way – let’s call it the Facebook SEO.
After attending Search Marketing Expo (SMX) this week, I have gained first hand insights from several Facebook speakers about optimizing Facebook fan pages for higher ranking on Google.
Without further ado, let’s dive into this.
Setting up a vanity URL
Facebook vanity URL is akin to the web site domain name. Therefore, it is very important to secure your fan page URL in the very beginning. In order to get your own vanity URL, your fan page must have at least 25 fans. To set your own vanity URL, simply click here and register for a name.
Installing Static FBML application
After setting a vanity URL for your page, you can create rich and dynamic content by installing an application called Static FBML.
By installing this app to your page, you will be able to customize the fan page by posting images, embedding videos, and adding links on it. Note that these are the same SEO practices used for web pages. By doing so, the chances of your fan page getting picked up by Google are likely to increase.
However, there is some coding involved, which requires a programming language called FBML. If you are familiar with HTML, you can pick up the language pretty easily because there are so many overlaps between the two. If you are a pro and would like to create a fancy fan page, you can check out this book – FBML Essentials: Facebook Markup Language Fundamentals.
Stuffing keywords in the Info Tab
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