Last week we lifted the lid on Vainglory, a spanking new MOBA for iOS devices that headlined Apple’s iPhone event. Though we covered how the game would play, details on how Super Evil Megacorp plans to tackle Asia were missing. We spoke to the company to find out what its plans are for Asia.
Asia is half the market
[fve]https://www.youtube.com/watch?v=LBO-SdwNmlU[/fve]
It’s no surprise that MOBAs are extremely popular in Asia. This is something Super Evil Megacorp is well aware of. The company has been testing the game extensively in Asian markets to polish and improve based on feedback from players in the region. The end result is not only a better game but promising early feedback as well. But how crucial is Asia? According to Super Evil Megacorp, roughly half of the MOBA genre’s players are Asian, making it a very important region for the company.
(See: Here’s what you need to know about Vainglory, the MOBA showcased at Apple’s iPhone event)
What about China?
Having said that, the company is unclear about its launch plans for countries like China. Given the insane popularity of the MOBA genre in the country and its huge population, China is an ideal candidate for a Vainglory launch, when compared to other Asian countries. Nonetheless how and when to enter the Middle Kingdom is still up in the air.
Our expansion plans are still very humble and we’re aware of how challenging it has been for western companies to be successful in China, Japan, and South Korea. It’s definitely something we want to do, but how and when is still open.
The marketing plan: build a great game
[fve]http://youtu.be/xJj9RiNjFag[/fve]
A lot of mobile game marketing today is performance based. This means any efforts made are done to obtain new users as quick as possible, it’s one of the reasons why ad service providers like Inmobi are popular with mobile game developers. In spite of being on the same platform as Candy Crush Saga and Subway Surfers, the company plans to focus marketing spending in other areas:
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