How Social Media Can Shape Your Business Brand

Social media marketing is not all about pushing promotions and hoping they go viral.

It is more than that.

One important aspect of social media marketing that we’re going to discuss in this post is branding.

For example, we all have an idea of what Starbucks is, which differs between individuals. Many things can influence your thoughts about Starbucks: your experience with it, a friend who is a Starbucks fan or an advertisement that you saw.

Branding makes up what a company means to most people.

Since social media is one of the hottest platforms that most business are jumping onto, it is essential to understand how it can help shape your brand image.

Design

1. Avatar

An avatar gives people a snapshot of what your brand is all about. The best bet is to use your company logo. No matter what, just be consistent with your overall image. Also, once your avatar is up, try not to change it drastically. Too many and too much changes might cause confusion, especially for small businesses with little online presence. Check out how MailChimp uses Jeffrey, its Chimpanzee icon as its Twitter avatar – a great success!

Logo

Twitter Avatar