It is very likely that Twitter would be launching its business accounts soon, as several companies are currently testing out its corporate platform. The corporate accounts, according to co-founder Biz Stone, will provide businesses with statistics to measure their Twitter performance.
We can expect the usual web measurement metrics, such as click through rate, tweet sentiments and retweet rate. The rest are unknown as Twitter remains tight lipped. A survey study by WebBizIdeas, an Internet marketing solutions company, has revealed that only 26% of US business Twitter users are willing to pay for such business functionality.
That is only about 1 out of every 4 businesses. With Twitter sending unclear signals about how its corporate accounts could help businesses grow, we should take the statistics with a pinch of salt.
Besides Twitter’s corporate accounts, the recently launched promoted tweets platform is also a highlight of this study. When asked what Twitter advertising tactics would provide the most value to businesses, almost 70% of them suggested old school price per click and price per impression approaches. Also, only 1 out of 5 businesses value Twitter followership.
Clearly, web traffic of Twitter matters more to businesses since click through rate is more valued over Twitter following count.
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