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Steven Millward · · 2 min read

Alibaba’s most dangerous new rival set for $24 billion IPO

woman, fashion, clothes, shopping, online shopping, ecommerce

Photo credit: Pete Bellis / Unsplash

It’s gone from zero to taking a near-US$40 billion slice of China’s trillion-dollar online shopping industry in just three years.

And now Pinduoduo is looking to fuel its rapid rise with an IPO in the US later today that’ll raise $1.6 billion and value it at US$24 billion. This morning in New York it set a price of US$19 per share for its imminent NASDAQ debut.

The new online bazaar has nabbed third place in China’s ecommerce market with with 5.2 percent of sales, putting it behind only Alibaba and JD, says research firm Emarketer.

Among its big-name investors is Tencent, maker of WeChat.

Pinduoduo’s shoppers:

Active shoppers 343.6 million
Daily shoppers 56 million
Spending US$38.7 billion
Average annual spend US$112
Orders 7.5 billion
Merchants 1 million

(Data: Pinduoduo; 2017 or 12 months up to March 31, 2018)

Pinduoduo’s biz:

Revenue US$278 million
Losses US$95 million

Meet the CEO

China biz summer heatwave:

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Community Writer

Steven Millward

Interested in ecommerce, social media, gadgets, transportation, and cars. If you have any tips or feedback, contact via Twitter: @sirsteven