HK-based event startup raises $8m in series B top-up

EventX, a Hong Kong-based event SaaS company, has raised an additional US$8 million in its series B financing led by GL Ventures, along with participation from other undisclosed investors.

The latest investment brings the total funds raised in the series B round to US$18 million.

EventX CEO Sum Wong / Photo credit: EventX

Founded in 2014, EventX helps marketers generate leads through virtual events through tools such as customer relationship management, event analytics, and email sending to streamline invitations.

The company provides hybrid event management solutions to clients across Asia with a localized support team. It also offers virtual cross-border event services with fewer logistics arrangements and a more streamlined process.

EventX is spearheaded by CEO Sum Wong, a graduate from The Hong Kong University of Science and Technology.

“Enterprises are already evolving themselves into the digital world and looking for a platform to create an innovative and targeted event for their audience and generate leads,” Wong said.

See also: When will mega sales events outlive their usefulness?

The company’s event attendees increased by 120% in the fourth quarter of 2021. It has also seen sales increase by 5x over the past few years, and has catered to event organizers in over 100 cities with more than 5 million attendees.

EventX will use the fresh funds to finance potential acquisitions, strengthen international operations, and expand into other Asian markets, particularly in Taiwan and Southeast Asia.

The startup will also ramp up hiring in Asia for engineering, business development, and new leadership roles.