The last time we shared how businesses empowered social media through traditional media; all of the examples shown were print ads. We didn’t manage to grab hold a TV commercial in “social media action”.
Thanks to History Channel, we finally get to see a 30 second ad spot, where history boasts its social media presence. The ad informs viewers how they can get involved with history through the use of Foursquare while on the move. Twitter and Facebook are also featured as platforms for interested viewers to connect and communicate with the brand.
As social media grew in importance, we noticed that more brands are using traditional media to empower its social media effort. The reason? Social media has the amazing ability to build relationship with the consumers rather than just gaining short-term impressions. Once a fan likes or follows a brand, he or she receives messages over a longer period (through relationship building), compared to a creative print ad, which only manages to create the “wow” effect at the moment the ad was seen.
Of course, we’re not underestimating the power of a creative material. Creativity is still very much the cutting-edge element in all sorts of communication. The challenge remains how an advertiser can creatively integrate traditional and social media to achieve a concerted effort across all touch points.
via Mashable
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