Every journalist and blogger loves to receive a confident pitch. I got one today from Shalin Jain, the founder of Tenmiles, an India-based company which builds web apps for enterprise purposes. But the pitch wasn’t about Tenmiles. Rather, it was about HappyFox, a customer support web app that has just been launched.
Well, it might sound kinda stupid because there are so many similar services out there – Zendesk, Freskdesk, eSupport. But in his email, Jain said, “We don’t mean to sound clichéd, but it’s hard to be modest with something like HappyFox.”
Damn. This guy is confident huh. I took a look and well, yes… the design is awesome. It’s something that differentiates it from other similar services. So, I created an account and played around with its features. While I can’t claim to be an expert in customer support, I’m betting that the gorgeously-designed dashboard is helpful in keeping the morale up for customer support staff. It works like an interactive real-time infographic.
The idea isn’t totally innovative but at least in design HappyFox has executed it pretty well. Here are two other differentiating factors Jain took the time to explain to me:
1. It really is ridiculously easy to use
HappyFox allows its users to dive right in to view customer requests and get responses out in a timely fashion. All the necessary functions are available at the user’s fingertips in a clean and clutter-free interface. In fact, you only need to make use of two web pages within the interface to efficiently manage any customer request.
2. Metrics only make a difference when they can be understood
Jain explained that a core requisite of any customer support unit is the ability to measure overall performance, focusing on areas such as: response time, requests, and the number of issues reported by customers.
Jain feels that such metrics can only benefit an organization if they can be understood. HappyFox’s solution is to present this data in a descriptive and visually appealing manner. Jain adds:
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
