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Sarah Chong · · 3 min read

How To: Build Your Online Personal Branding

personal-brand“It takes only three to five seconds to make a first impression, but it can take a whole career to undo it.”

That’s what Dana May Casperson, author of “Power Etiquette: What You Don’t Know Can Kill Your Career” said.

The same thing applies online, where first impressions are often the last. An avatar or online profile is the only thing people can use to judge you. Don’t let these little things spoil your opportunities.

For beginners, here are 3 basic tips I find very important.

1. Be presentable

Who doesn’t like someone who is pleasant to the eye? Even if you are not successful yet, dress the part. Can’t take a good picture? Find professionals to do it for you.

Don’t scrimp when it comes to your appearance. People won’t take you seriously if you don’t.

Of course, there are plenty of good lookers out there who know how to package themselves. What’s more important for you is to find your own style. There’s no need for expensive suits 24/7 if they don’t fit your personal style.

Stand out by letting your personality shine on the outside.

2. Be searchable

To help potential employers find and understand you better, it helps to be searchable online. You can also meet great opportunities by building online presence.

Control the information you want to share. You would not want to end up losing your job for what you shared online.

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Community Writer

Sarah Chong

Co-founder and editor of Penn Olson. A laid-back marketing student otherwise. Loves social media and twitters about everything! (yes even about the stranger who chants to himself) A huge Harry Potter movie fan who is extremely scared of geckos.