Groupon Singapore Officially Launches Its First-Ever Concept Store Today

Groupon COO Adrian Tan and CEO Karl Chong at Groupon's ribbon cutting ceremony

As we reported two weeks back, Groupon Singapore officially opens its world’s first Groupon retail store in Singapore’s Suntec City Mall today. Groupon COO, Adrian Tan, explains that the first shop – dubbed a “concept store” – will actually serve a practical purpose, and hopes it’ll help to deliver better service and greater interaction with its shoppers.

In an official press statement, Groupon (NASDAQ:GRPN) makes clear this is also meant to be a test-bed. Should this idea be successful, it will be adopted in other markets that Groupon is currently in.

Apart from allowing customers to pick up the products they have purchased from the site, the shop aims to create a Groupon ecosystem within the store – where iPads are provided to allow shoppers to browse, purchase, print, and redeem their daily deal coupons instantly.

Groupon customers dressed in green to support launch of the first concept store

Adrian elaborates:

Although many Singaporeans like to go online to purchase deals, many still prefer the face-to-face interaction and the fact that an online shop like Groupon has a physical presence. We want to offer the best of both worlds – both through our website and mobile apps for those who demand online convenience; supported by the Shop where customers can go and see our Groupon goods as well as talk to a Groupon ambassador face-to-face.

Karl Chong, CEO of Groupon Singapore, adds:

Our customers are the heart of everything we do at Groupon, and we strive to deliver better service and an enjoyable environment for them. Whether it be collecting or purchasing items or even getting in touch with one of our Groupon Ambassadors to learn more about Groupon, the Groupon Shop will help make deals on Groupon Goods more accessible to everyone.

For interested folks out there, the Groupon Shop is open from 11:00 am to 8:00 pm daily, and is located at Suntec City Tower 3, #03-27 G-L (at Cinema Level).