Pitapat, Now a CyberAgent Subsidiary, Helps You Find Your Match on Facebook

Japanese online entertainment company CyberAgent (TYO:4751) has announced today that it has made Facematch Inc. a subsidiary, and that the service will be renamed – effective today – to be called Pitapat Inc.

The service has been around for some time now, and it helps users find people they like or think are cute on Facebook, and if that person likes them back, it will let them know. In order to do this, you will pick people you like from your own circle of friends, from friends of friends, or from events you attend, and assign a rating of ‘bright,’ ‘hopeful,’ or ‘dim’ [1] according to your feeling. ‘Bright’ and ‘Hopeful’ individuals will be added to your ‘albums’ area.

At that point, that selected person will get a notification that says something like “someone here is interested in you.” If both people like each other, then there will be a matching notification, but the person’s identity is still not revealed. Messages can be exchanged anonymously, and after five messages each have been exchanged, identities will be disclosed.