GREE Advertising CEO Tatsuhei Asanuma, AppDisco CFO BumRyung Yoo
We haven’t heard too much about GREE Advertising, the ad subsidiary of the Japanese gaming giant which was launched back in April. But this week it has announced a tie-up with South Korea’s AppDisco, the maker of the popular AdLatte application, which rewards users with redeemable points for watching ads and answering quizzes.
The partnership will see GREE Advertising become the exclusive advertising agent in Japan for AdLatte on both Android and iOS. AdLatte has been doing well in Japan thus far with over a million subscribers in Japan, in addition to the three million subscribers it has at home in Korea. Back in December of last year, it was briefly the top free iOS app in the Japan app store.
The announcement further states that the two companies hope to create “new promotional opportunities for developer and advertisers alike.”
Back in August GREE Advertising announced a partnership with French mobile affiliate network MobPartner to help bring new promotional tools and user acquisition services to developers on the GREE platform.
The GREE subsidiary is to later have offices overseas, notably in North America, Europe, and Asia, to help facilitate these kinds of global partnerships.
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