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In focus
- Inside Oatside’s sales spike
- Winning tactics for B2B pricing battles
- Another hit to Ninja Van’s headcount
Hello reader,
My wife and I drink a lot of coffee.
We can’t go a day without at least one cup, and we both like our coffee with milk.
Recently, we’ve noticed that the third-wave cafes we frequent have increasingly been adding alternative milk options – including soy and oat – to their menus.
At home, we love switching up our coffee beans every now and then. We’d like to do the same with our milk options, but non-dairy milk can get expensive – especially with how fast we tear through cartons.
But it seems like Oatside – a major oat milk brand in Asia – realized that price can be a large barrier to wider adoption. The Singapore-based company recently slashed its prices in markets like Thailand and the Philippines.
Oatside has been making major investments in its production prowess, as we note in this edition’s featured story, which can allow it to have more products on store shelves.
While this move has been costly, the future payoff can be just as substantial.
In this edition’s other featured story, VC insiders say most B2B startups botch their pricing, yet a few smart moves can help double deal size. Get it right, and you’re leaving competitors in the dust.
Miguel Cordon, journalist
Top Stories
1️⃣ Oatside doubles revenue to $74m after bets to win alt-milk fans
Photo credit: Satsuei_athian / Shutterstock
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