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Samreen Ahmad · · 3 min read

Trump tariffs flood, roll-ups try to swim

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Hello reader,

What do you do when you are blindsided by a situation? You stay calm, adapt, and move forward with renewed conviction.

That’s exactly what the founders of ecommerce roll-up firms in Southeast Asia are doing. Their businesses have been hit by the steep US tariff hikes on Chinese imports. Still, from my conversations with founders, I never got a sense of panic, just a shift into survival mode.

In this week’s Big Story, I explore how these entrepreneurs are finding new ways to navigate the tariff shock and steer their companies through uncertain waters.

Meanwhile, today’s Spotlight is on a healthtech founder’s LinkedIn post that speaks of why women politicians in Singapore deserve better than “Disney princess” comments.

Samreen


The Big Story

As tariffs bite, ecommerce roll-up firms get creative

Yangshan port in Shanghai, China / Photo credit: ambient_pix / Shutterstock

Sunsetting underperforming brands, raising prices, engaging dropshippers – firms are trying them all.


Spotlight

Politics isn’t a beauty contest


Learn about Grab’s winning strategies at AMPED 2025 Malaysia


A visual story you shouldn’t miss

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TIA Writer

Samreen Ahmad

I write on start-ups, tech and all things that impact them. Reach out to me at samreen@techinasia.com.