Just recently, Google released a series of weird UFO doodle logos. The only clues to why they were displayed were coded tweets sent out by Google.
The logos caused great buzz on Twitter, Facebook and Digg. Bloggers who were ecstatically trying to find out the reason behind them generated free publicity for Google!
Google planned it right from the start and its UFO doodle series was meant to create a wave. A great buzz marketing masterpiece it was.
5th Sep 2009
The first logo doodle had an abducted ‘O’ and the only clue left behind was a coded tweet: 1.12.12 25.15.21.18 15 1.18.5 2.5.12.15.14.7 20.15 21.19. The code translated into “All your O are belong to us”, which pointed to the Japanese video game, Zero Wing. This first doodle managed to gather significant amount of attention from the online users. We were terribly wrong when we thought that was a one-off event.
10th Sep 2009
10 days later, a new set of UFO doodle appeared, featuring “crop circles”. This time round, Google tweeted the lat/long coordinates of Horsell Commons, the location of the first alien landing in H.G. Wells 1898 classic, The War of the Worlds.
With a good number of clues leaked out, Guardian managed to figure out what Google was up to but Google remained tight-lipped and continued with its mysterious behavior.
21st Sep 2009
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