There are ways for brands to acquire fans legally and quickly on Facebook. And while Twitter has been a different story up until now, things may be changing..
We hear from the folks at Interface Business Solutions, a digital advertising firm in India, that the microblog is working to make follower acquisition possible. Google, for example, is one of the brands which has embraced ads on the microblog.
A senior Twitter representative told Interface, “Currently my group is focused on working with the largest Fortune 1,000 brands globally. We also have a team who works to bring on qualified SMBs to our closed beta.”
Tata Docomo, first in India to use Twitter ads
Sabyasachi Mitter, the Managing Director at Interface told us that his team has been interacting with reps at Twitter to make this service available to Indian clients since January this year. Their effort seems to have paid off. Tata Docomo, a telcom service provider in India is believed to be the first major brand in India to employ the microblog’s advertising service.
“In April, Twitter introduced geo targeting and this made the proposition more attractive. Currently @tatadocomo has gained more than 5,000 followers in the last week compared to the two years it took to gain 16,000 followers. The client is extremely thrilled with the results and is looking forward to be a continuous advertiser on Twitter for some time to come.”
While placing ads and boosting followers count are important, @TataDocomo went back to basics to maintain engagement with followers by having a real person managing the microblog account. Tata Docomo also runs one of the more active Facebook pages in India with more than 2.7 million fans .
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
