Digital Marketing in 2011

What are the things to watch in the digital media space?

I stumbled upon Media Logic’s blog post and got some ideas and inspirations from it.

Predictions are just predictions. So, take it with a pinch of salt. The main purpose for this piece is for tech savvy marketers to learn from other’s point of view to keep fresh ideas and perspectives coming. Feel free to input your thoughts too.

1. Social as centered strategy

We have different disciplines in marketing: PR, Traditional and Social. It is said that social will sit at the center of all marketing strategies and combined with the rest to form an integrated marketing solution. Integrated marketing solution isn’t new but to claim that social media will be the core component of any marketing strategies is a bold move. Social media is no doubt important, but again, it depends on where your audiences are. Check out our “Big Social Media Marketing Plan”.

2. Social media = sales

If social media marketing isn’t about sales, then what is it about? Media Logic says that marketers should measure success in terms of engagement or reach, instead of sales dollar. Metrics like reach and engagement are good. But we also need to know how different media help to improve sales to make a more educated judgment when reinvesting resources on each media.

3. Mobile marketing