Tired of ads? Enjoy an ad-free experience by signing up.
Peter Rothenberg ยท ยท 5 min read

Chord Hero helps the 95% of us who canโ€™t play music

Chord Hero screenshot.

โ€œI was the only child in an Asian family that sort of lives and breathes music.โ€

Both of Yat Siuโ€™s parents were professional musicians; it was assumed he would become one too, but his passion for entrepreneurship started early.

โ€œI must have been eight or nine? I donโ€™t really remember. I only remember this because it was so ridiculous. [โ€ฆ] My mom had all these shoes she was going to throw away.โ€ In the pile, a colorful pair caught his eye. โ€œBeing a boy, it was gold, and it looked new. I had no idea what was good or bad fashion but I thought, somebody else might want this.โ€

โ€œI basically went on a bicycle and I rode through my neighborhood in Austria shouting out to sell these shoes.โ€ It would be his first big failure. โ€œI donโ€™t think I ever sold those shoes,โ€ he laughs, โ€œbut I understood the difference between new and old.โ€

Yat Siu at Tech in Asia Singapore 2015.

Yat Siu at Tech in Asia Singapore 2015.

Although Yat has a music degree from the Vienna Konservatorium in Austria, his hobby of computers brought him to Atari in the early 1990s.

He later went to the US to start his first company before moving to Hong Kong where he founded Cybercity, considered the first free web page and email provider in Asia. His next company Outblaze weathered the dot-com crash, and its messaging assets were sold to IBM in 2009.

Yat continues to be a leader in games and content publishing, but also finds time to support the arts as a board member of the British Academy of Film and Television Arts as well as the Asian Youth Orchestra.

Always one to build off experiences, Yatโ€™s next venture is inspired by parenting.

The hills are alive

โ€œWhen my son was born, everyone would say itโ€™s good to play music for your kids.โ€ Yat bought a piano and began to perform for his children, for the first time in over a decade. While his son didnโ€™t take to the piano, Yatโ€™s daughter was a natural.

She started to see a teacher, but something changed. Lessons werenโ€™t going well, so Yat would try to help at home. Progress stopped and Yat became frustrated. Thatโ€™s when he realized, โ€œThis is all the kind of shit I hated to do, and I am basically having my daughter do it.โ€

How would the world look like if everyone knew how to play an instrument?

Plastic inspiration

Weโ€™re jamminโ€™

Stay ahead in Asiaโ€™s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

๐Ÿ„ For casual readers / ๐Ÿ‘ถ Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

โŒ›Sign up in 20s. No payment details needed.

๐Ÿ“– For learners / ๐Ÿ‘ Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.

Community Writer

Peter Rothenberg

Peter is the Japan correspondent at Tech in Asia. Before his time at Tech in Asia he ran an EdTech company in Tokyo. He is a fan of the Japanese ecosystem, sports, all types music, and learning.