General Atlantic pumps $100m into India-based media tech firm

Amagi, an India-based media startup, has raised US$100 million in funding from General Atlantic, including US$80 million in primary capital.

The investment brings Amagi’s valuation to US$1.4 billion.

(From left) Amagi’s Baskar Subramanian, Srividhya Srinivasan, and KA Srinivasan / Photo credit: Amagi

Amagi offers solutions for the creation, distribution, and monetization of live, linear, and on-demand channels. It distributes its content across cable, over-the-top, and free ad-supported streaming TV platforms globally.

The company will use the fresh funding to boost support infrastructure for customers and invest in AI-driven personalization, advertising, and livestreaming solutions.

With a presence in India, Germany, South Korea, Australia, and the US, the company counts Warner Bros., Discovery, and Fox Networks as its clients.

In March, Amagi raised US$95 million in a round led by Accel, which took the media firm’s valuation to US$1 billion.

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