Boston-based Fiksu plans to open Asian office after being funded by Qualcomm Ventures

Fiksu, a Boston-based startup that helps developers find users cheaply, has plans to open an office in Asia after receiving USD10M in a Series B round led by Qualcomm Ventures, reported TechCrunch.

The company has 100 staff but aims to double its payroll in 2013. It will be opening another office in the United Kingdom.

The investment will also go towards scaling their real-time bidding system, which enables developers to find the most cost-effective way of acquiring new users across different channels.

“As both the iOS and Android app stores have filled up with north of 1 million apps, it’s becoming harder for developers to bring in new users. They fight over limited and increasingly expensive visibility at the top of the charts,” Craig Palli, the company’s VP for business development, told TechCrunch.

Founded in 2008, Fiksu has so far raised USD 16.7M in funding — a USD 1.25M seed round in 2010, followed by a USD 5.5M Series A in the same year, led by Charles River Ventures, which also invested in the latest round.