Hong Kong-based mobile games startup Frenzoo has announced last week that it has partnered with major magazine publisher Condé Nast to cross-promote each other’s games.
Involved in the tie-up are Frenzoo’s fashion RPG title Style Me Girl, and Condé Nast’s Fashion Hazard, a USD 0.99 Temple Run-like, ‘endless runner’ game. Although Condé Nast is certainly better known for publishing magazines like Wired, GQ, and Vogue, the company has an Interactive Product Group that develops experimental, interactive products not affiliated to its existing brands.
They include idea-sharing app Idea Flight and Christmas website Santa’s Hideout.
The promotional activities will involve crossover storylines where Fashion Hazard will be introduced in Style Me Girl, which has garnered 1 million downloads within its first 2 weeks of launch. In Style Me Girl, users will be able to play 3 Fashion Hazard themed levels, where they will dress their avatars for Fashion Week parties, runway shows, and more.
In Fashion Hazard, gamers can receive themed extras and special achievements.
Frenzoo has raised USD 1M in May this year to develop its MeGirl line of games. Participants in that round include: Efficient Corporate, Siemer Ventures, K5 Ventures, Metaverse Services, and Ambient Sound Investments.
According to AngelList, other prominent investors include Darius Cheung, founder of tenCube (acquired by McAfee), Paul Santos, managing director of WaveMaker Labs, Jamie Lin, founding partner of appWorks Ventures, and Felix Lam, co-founder of Makible.
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