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Rick Martin · · 3 min read

Freemium App Revenues on the Rise in Asia and Around the World

CEATEC Japan, Huawei smartphone

App Annie has recently released some figures about the growth of Android and iOS in global markets, including Asia. The company points out that freemium apps on iOS have seen revenue increase by a factor of four on iOS over the last 24 months, and on Google Play by a factor of 3.5 over the past year.

Looking at the Korean market, the company points out that even though downloads remained relatively stable for both Android and iOS, revenue on Google Play shot up by a factor of 6.3 for the period of January to August of 2012.

korea ios google play

google play growth

In Asia’s other mature mobile market, Japan, we can see that Google Play freemium app revenues have shot up by a factor of 24 since last January. On iOS, it’s a similar story, with a distinct upwards trend for freemium apps.

GP+Japan

iOS+Japan

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Rick Martin

Rick Martin lives in Tokyo where he writes about technology in Japan, China, and around Asia. After writing full-time for TechInAsia from 2011 to January 2013, he moved on to pastures new at The Bridge. He can be reached via his website, 1Rick.com