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C. Custer · · 2 min read

Sina Weibo’s Hottest Topics and Most Popular Users of 2012

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Oh yes, it’s the most wonderful time of the year: the time when everyone starts releasing end of year lists. And while most of them are about as compelling as lukewarm microwaved pizza, it’s always interesting to see what’s going on on Sina Weibo, arguably China’s hottest and craziest social network. Sina has released the full lists and you can read all about them here, but here are some of the highlights:

The year’s hottest topic? The London Olympics, which was mentioned nearly 400 million times on the service. Other hot topics include popular memes from the year like a slang term for “loser” and the “aircraft carrier style” meme, the Diaoyu/Senkaku island dispute (mentioned 42 million times), the 18th Party Congress (17.8 million times), Beijing’s deadly summer rainstorm (which your humble correspondent very nearly ventured out into, because he is an idiot), and more.

Sina also released a list of the hottest weibo accounts, but there’s not much interesting there in my opinion — as you might expect, many of the accounts listed are joke/novelty accounts. But it also released a list of the most-discussed celebrities on Weibo, which is more interesting. Topping the list is — who else — Korean pop star PSY, but tech star Kaifu Lee also made the list at number six, with more than 37 million mentions. Blogger Han Han also made the list, with 46 million mentions. And what list of popular people on the Chinese internet would be complete without Japanese porn star Sola Aoi, with 19.2 million mentions?

Anyway, the full lists are here, and I expect we’ll hear more from Sina over the next few weeks about how the year went for Weibo. Incidentally, if you’re interested in what people were talking about on Sina Weibo in China this year, this is a great alternative list with some things on it that Sina probably wouldn’t want to advertise people were talking about.

[via Sina Tech]

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Community Writer

C. Custer

Former editor and motion graphics artist for Tech in Asia. Currently content marketer at Dataquest.io