What is Foursquare? Adding on to 5 Ways To Leverage Foursquare For Business, we find out more ways and prove how mobile marketing is definitely picking up.
Just as you were thinking Foursquare is a fun stalking game to let friends stalk friends, you are half right.
It creates conversation between friends as you better understand the places they frequent, it should be no surprise when I ask something like, “So how was the microbrewery you visited last weekend?”
What is Geotagging?
By tagging where you are as you send information, Google allows search results to be filtered by locations – whether by town, neighbourhood or your precise location. So do Twitter and Flickr. Geotagging is an element of mobile phones that allows information to stay relevant depending on where you are.
How Does Foursquare Affect My Business?
Whenever I check in into Foursquare, honestly I often come across shop names I never knew existed. Having your business listed on Foursquare increases visibility and allows users nearby to locate your shop. For example, one might just tell their friend, “Hey there is actually a cafe near by, why not let’s check that out?”
Recommendations Encourage Word-Of-Mouth
I particularly find this feature most persuasive. Having my friend’s To-Do tip popping up when I check in into a nearby location is a great way to get my attention. Just because it is a recommendation coming from someone I know and trust, I am more likely and willing to give consideration. (although not so much on this one below, but you get what I mean!)
Verify & Claim Your Business Venue
You can list yourself as one of Foursquare’s official venue partners. Not only can you receive invaluable information and analytics about your customers (frequency, time logged in, gender comparison, etc) it would be an opportunity to establish offline relationships as you identify them in your shop!
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