Fokado Offers Fun Activities That You Can Give as Gifts

Fokado is one of the startups that has just graduated from the Jakarta Founders Institute two weeks ago. Fokado is trying to provide an alternative way for you to give someone a gift. So, rather than giving a physical item, the site encourages people to gift fun activities that will last longer in your friend’s memory.

Antonius Taufan, the founder of Fokado.com, tells us more about his startup which has 43 fun activity packages for sale so far.

1. What is Fokado’s aim?

We’re try to ‘package up pleasure,’ giving people a good time by allowing them to experience something they’ve always wanted to do, like learning how to make sushi professionally or learning how to fly a microlight plane.

2. So how are things after the launch? How is traction?

As a first-starter in the e-commerce industry, we felt very lucky due to several factors. The first one was that we were among the first batch to graduate from the Founders Institute. Being in the Founders Institute gave us a broad network and access we never dreamt of having. The second was that our website went live a week before Valentines Day. What these two factors meant was that we had a good moment to promote our products, and that mentors, directors, and friends in the Founders Institute also had a relevant reason to retweet our site, share it via BBM, and talk about us to their colleagues.

3. How will you fare against competitors, such as the ‘getaway’ and adventures site Valadoo?

As of now, we do not see any direct competitors yet, but yet there are many indirect competitors. We are hoping that we can collaborate with some more established players out there. The type of collaboration ranges from cross-selling, cross-promotions, or even affiliates. It will be our homework as a new player to go out and reach our indirect competitors and see if there is something we can collaborate on.

4. How will you keep the entry barrier high for your startup?