clickTRUE raises Series A from Nusantara Ventures and expands into Indonesia

Next after Singapore, Malaysia and Thailand, the Singapore online marketing and advertising company, clickTRUE just raised a Series A round from Indonesian firm, Nusantara Ventures. The team is under a confidential clause not to release the figures of the investment round.

Together with the funding, the Indonesian office of clickTRUE will also benefit from having a veteran in the digital industry in Indonesia join its board of directors: the founder of digital media agency Bubu.com and Managing Partner at Nusantara Ventures, Shinta W. Dhanuwardoyo. Shinta was listed as one of 99 Most Powerful Women in Indonesia by Globe Asia in October 2011.

In the press release, Shinta says, “There is so much potential for growth in Indonesia. clickTRUE has the expertise and tools to help businesses in Indonesia click their way to success. With the evolving internet landscape, it’s still very exciting for me to be a part of this even though I’ve been doing this for years. This is exactly what we need for Indonesia to move forward in terms of performance marketing in the digital space.”

With a 240 million strong population, and approximately 40 million internet users, Indonesia is an important market for clickTRUE as digital market penetration and patterns are just emerging. The current internet penetration rate is at 17% and it is rapidly growing but her digital ad spends only averages a mere 2%. As we’ve said before, “Where Google is, clickTRUE follows.” ; Google opened an office in Indonesia a few months ago.

clickTRUE’s vision is to differentiate themselves as a top specialist in the search marketing space in Southeast Asia. The first Google Analytics Certified Partner in Southeast Asia, the company was also accredited as a Yahoo! Platinum Search Marketing Agency Ambassador just over a month ago.

Founded by serial entrepreneur Jackie Lee, clickTRUE is held by Kyosei Ventures (where Jackie is also managing partner). Kyosei is also partly owned by Singapore Press Holdings (SPH), where Jackie was after his previous company, HardwareZone was acquired by them.

Check out these 5 lessons about Indonesia that we gleaned from a conference there recently.