Facebook Is More Effective Than Twitter For B2B

Ask me if social media can work for B2B companies, I will say, “yes.” Ask me if Twitter is a more effective B2B marketing tool than Facebook, I will say, “it depends.”

But according to Outsell’s “Annual Advertising and Marketing Study 2010,” B2B companies think that Facebook is the most effective social tool.

Also, marketing spending on social media sites are predicted to increase by 43.3% this year.

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Contradictorily, when HubSpot surveyed B2B companies in North America, 45% rated LinkedIn effective, while only 33% said the same for Facebook.

So, what’s happening here?

Well, akin to clothes, if you want it to fit well, you can’t just pick one social tool that’s a one size fits all. The effectiveness of a selected tool is largely based on how it is being used and who it is supposed to be reaching out to. No matter what the research says, always find tools that would help you achieve your social media goals and that majority of your target audience is on.

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