3 Benefits of Social Media Use At Workplace

It’s not hard to see why 54% of companies prohibited employees from social networking activities during work. You can’t just watch your employees spend more time on Farmville than their job, can you?

The truth is if you manage it well, benefits of social media use (not for work purpose) can make the risk you take worth it.

If you can’t think of any, let me help you with 3.

1. Employees can be your online ambassadors

The emphasis is “can be”. It all depends on how much your employees love working for you. Give them every reason to promote your brand and leave them no motivation to complain about you. During working hours, let them share company “happenings” or pre product launch excitement through social media sites.

“Working on the last stage of development. It’s gonna be AWESOME!”

“Peter, the Marketing guy just made a short vid about his fellow colleagues (yup, that includes me). Hilarious. Catch it here!”

This shows how your company can be professional and yet a joy to work in. Remember, employees are a critical link to consumers and prospective employees. Let your company culture radiate through them in a personal way.

2. Social media plays a huge role in building a fun corporate culture

Without a good environment, employees won’t love their work and that translates to a business failed. A good corporate culture can help bond employees together and make them feel closer to the company.

This is the reason why Zappos has a YouTube channel dedicated to communicating its culture.
Here’s a video to show how WEIRD Zappos employees are:

Check out their Twitter leaderboard. Why would so many employees let you have the chance to watch their every move? That’s only going to happen when they know you are not going to use social media against them!