Samreen Ahmad · · 1 min readUna Brands commits $23m to buy Malaysian ecommerce firms in 2022
Una Brands, a Singapore-based ecommerce roll-up firm, will be investing US$23.6 million in the next year to acquire local Malaysian ecommerce brands and grow them into household names.
Una Brands co-founders / Photo credit: Una Brands
The company will be offering an upfront lump sum and a cut of the profits to these firms going forward, according to Kiren Tanna, CEO and founder of Una Brands.
The Thrasio-style platform acquires companies that sell across several channels relevant to the Asia-Pacific market including Shopify, Shopee, Lazada, Tokopedia, and Amazon.
Una Brands acquires independent profitable firms with revenue between US$1 million and US$50 million and can complete the end-to-end transaction within six weeks.
The company aims to acquire brands that focus on everyday consumer products in categories such as home and living, beauty and personal care, pets, babies, and sports.
Since launching earlier this year, Una Brands has raised US$55 million from global investors including White Star Capital, Alpha JWC, and Ninja Van co-founder Alvin Teo.
See also: Roll-up ecommerce flexes its muscles in India
Una Brands has so far acquired over 20 firms, with the earliest brands seeing an over 50% increase in sales and profits since their acquisition. The company has a team of 90 people across seven offices in Singapore, Australia, India, China, Taiwan, Indonesia, and Malaysia.
Editing by Collin Furtado and Jaclyn Tiu
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