SoLoMo Thursday: Bad social media and how you can avoid it – 26 Apr

Meet Leon C.K. Leong at SoLoMo Thursday on 26th April in Singapore. The Business Relations Director at Techsailor Group will share his first-hand insights on social media.

Brief:

The pervasiveness and potential of Social Media are well-recognized by companies today, and many are jumping onto the bandwagon without a comprehensive understanding of the Social Media space, or a clear execution plan. It’s free to
sign-up for Social Media, but it can be costly to maintain it. Also, Social Media is easy to use, but not necessarily easy to administer.

This has led to problems with varying magnitudes, ranging from ineffective Social Media marketing endeavours to PR disasters, causing the loss of customers and sales. It is undeniable that engaging non-professionals to manage your Social Media strategy is tantamount to putting a ‘5-year-old’ on your payroll. Social Media is a double-edged sword. You would not want a “5-year-old” wielding it on your behalf.

Speaker:
Leon C.K. Leong, Business Relations Director at Techsailor Group

Leon is the Business Relations Director of Techsailor Group, a Social Media agency that specializes in online engagement and performance-driven campaigns. In his role, he has spearheaded many successful campaigns for medium and large organizations, which include the National Trades Union Congress (NTUC), Overseas Chinese Banking Corporation (OCBC), and Sri Lanka Tourism Promotion Bureau (SLTPB).

Leon also co-founded several successful Internet companies, including a Social Wish List website which was featured on renown Social Media blog, Mashable.com, and WhoLivesNearYou.com, a
Social-Location-Based website which was successfully acquired privately. He was also actively involved in a high tech start-up in the Silicon Valley for a year. To date, he has accumulated 5 years of experience in Digital Media and 12 years of experience in Internet Businesses.

Event Details

When: Thursday, 26th Apr 2012
Time: 7:30PM – 9:00PM
Where: Lucky 13, 111 Somerset Road #01-02 Singapore 348528
Cost: SGD 15 (or SGD 20 at the door). Your ticket includes 1 free drink of your choice.

Register here.