Brilliant Ads: How Durex Condom Fits Into Her Body

Once our eyes are set on it, these ads automatically create explicit images in our mind.

The Durex logo is placed perfectly at the “sweet” spot. The words that make up the visuals are sufficient to convey the message. Do they mention anything about Durex’s condom quality? No, because there isn’t a need to.

Its peripheral cues magically place Durex right at the top of our minds with a clutter breaking effect.

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