Social media has a major impact for this year’s FIFA World Cup. YouTube has arguably made Waka Waka the most memorable World Cup theme song ever. With over 80 million views, it is also certainly the most viewed World Cup online video ever.
Twitter has dedicated a page just for the World Cup. The page includes real-time tweets revolving the matches, players and controversies. Facebook too has been a convenient platform, where both brands and fans share and discuss. Nike and Adidas have crossed the one million “likes” milestone thanks to the World Cup and the buzz and interactions are at all time high as the final game approaches.
Smartly, The New York Times has made ‘World Cup related Facebook buzz’ easy to the eyes through an interactive infographic. The size of the players indicates the buzz volume. This interactive infographic allows fans to quickly run through the key turning points or controversies throughout this World Cup journey. It serves as a great flashback for people who suffer from World Cup withdrawal after the final game. Catch the infographic here.
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