Gojek-backed livestreaming app launches $1m fund for content creators

GoPlay, an Indonesia-based livestreaming platform, has launched its 15 billion rupiah (around US$1 million) GoPlay Creator Fund to support content creators on its platform.

Image credit: GoPlay

The fund will be disbursed as a bonus to content creators based on their livestreaming frequency and the total viewers of their show. There is no genre or follower count requirements to be eligible for the program.

Founded in 2018, GoPlay started as Gojek’s video-streaming arm. It offers local movies and TV series that can be accessed via subscription.

Last year, the company expanded into the livestreaming business. It has also built a virtual gift feature that allows viewers to financially support content creators, who can withdraw these virtual gifts right after a show.

In a statement, GoPlay said that some of its livestreamers have received hundreds of millions of rupiah per month from the platform.

Besides the Creator Fund, GoPlay also offers recording studios in Jakarta for content creators to use, as well as connections to brand partners.

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Currency converted from Indonesian rupiah to US dollar: US$1 = 14,352 rupiah.