How ecommerce players survive the shopping rush

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China’s Singles Day saw US$17.7 billion worth of sales in just 24 hours. Greater accessibility of and trust in imports are driving the growth of booming ecommerce markets such as China’s, according to Nielsen. Ecommerce players need to have operational excellence to deal with the deluge of shoppers across regions.

How do ecommerce players deal with such shopping festivals and keep shoppers happy? We created a longform article to explore just that.

Click on the image to access the site.

The article is hosted on an individual site — what we’re calling a premium article — complete with interactive elements and eye-catching graphics.

To learn more about how ecommerce players tackle peak periods, read the survival kit!

You might have seen the first premium article – an ecommerce newbie’s guide to winning and converting customers. If you haven’t, view it here.

What other longform pieces would you like to see?