Lokesh Choudhary · · 1 min readIndia pet care startup scores $15m to help first-time owners
(From left) Supertails co-founders Aman Tekriwal, Vineet Khanna, and Varun Sadana / Photo credit: Supertails
In India, demand for pets is on the rise – so much so that the country’s pet care market is estimated to reach US$1.9 billion by 2030.
However, that also means an influx of first-time pet owners who don’t always know how to take care of their charges. That’s where companies like Supertails come in.
An India-based pet care startup, Supertails addresses the needs of inexperienced owners by offering a holistic platform for pet care in India. They provide supplies, online vet consultations, and behavioral training services.
The startup has raised about US$15 million in series B funding led by RPSG Capital Ventures. Existing investors, including Fireside Ventures and DSG Consumer Partners, participated.
Aside from fueling business growth and tech investments, the startup plans to use the funds to expand its healthcare services, which include an online pet pharmacy. It also plans to offer an omnichannel experience in the future.
Founded in June 2021, Supertails says it is aiming for US$60.2 million in annual recurring revenue within the next two years. It raised its series A round in late 2022, a US$10 million round led by Fireside Ventures.
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Editing by Putra Muskita and Jaclyn Tiu
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