Indonesian startup makes TikTok-ready content from a single prompt

This article is a part of Startup Spotlight, a series that features young, up-and-coming startups.

YukYuk founder Venandya Camelia / Photo credit: YukYuk

YukYuk grew out of c0-founder and CEO Venandya Camelia‘s work explaining AI to Indonesians online. After watching students, creators, and small businesses struggle with pricey foreign tools, she set out to build a local creative sandbox.

😟 Problem

Students, Gen Z creators, and small businesses in Indonesia need visuals, short videos, and audio for TikTok, Instagram, and school. They struggle with a lack of editing skills, expensive international tools, and complicated workflows, which makes it hard to produce content quickly.

Around 181 million people use social platforms in the country, but only about 6% of the population have credit cards, while most AI tools charge in US dollars.

💡 Solution

YukYuk offers an AI content studio built for Indonesian users. People type an idea and pick an AI model, then receive ready-to-use content.

Key features include:

• Image, short video, music, voiceover, sound effect, and visual effect generation from text prompts
• Choice of models including realistic and anime style options
• Local payments through e-wallets and bank transfers
• Templates for product shots, posters, and social posts
• Auto formats for vertical and square outputs for TikTok and Instagram
• Low-cost credit packs instead of foreign currency subscriptions

Image credit: YukYuk

📊 Market size

Indonesia’s creator and small business base gives YukYuk a broad ceiling:

• 181 million social media users and fast-growing Gen Z creator culture
• Micro, small, and medium enterprises make up roughly 99% of local businesses and rely on visual marketing
• Early users already cluster in these high-activity segments

🤝 Team

• Venandya Camelia co-founder and CEO. Creator and co-founder of StorySage with a large following for AI explainers in Indonesia. Leads product and community with a focus on local visual culture.
• Jason Inch co-founder and CTO. Engineering lead for multi-model AI infrastructure across image, video, music, and speech. Handles deployment, scaling, and integration of new models.

🚀 Traction

• Public launch on October 20, 2025
• More than 1,500 users in the first month without paid ads
• Over US$200 in early revenue from credit purchases
• Most users explore multiple formats in one session, with a strong interest in anime edits
• Above 90% of revenue from local e-wallet and bank transfer payments
• Selected for Tech in Asia Startup Factory 2025 and invited to Indonesia AI ecosystem events

🏆 Competition

💰 Financials